If you're ready to truly understand your client's eating behaviour and how to change it, it's time you upgraded your knowledge and skills.
It’s not enough anymore to just help your clients count macros.
If you want to be an industry-leading coach who truly helps their clients LOVE their bodies, you need to be Disordered Eating Informed.
I'm ready to revolutionise my coaching.I know why you're here.
Macro coaching isn't actually helping your clients get results.
You tell your clients to eat high protein, have plenty of fruit and veg in their diet and drink lots of water.You don’t tell them to eat 1200 calories. And yet, each week they consistently go over their macro targets or “fall off the wagon”. You’re confused - what are you doing wrong? Is it a willpower issue?
You're not sure what to do when your clients struggle with body image or food.
Your clients regularly check-in feeling unhappy with their weight or their body. They overeat, emotionally eat or sometimes don't eat.
You know this isn't right, and you want to help your client. but you just don't know where to start. Your PT or nutrition course never taught you about this!
You're terrified to do the "wrong" thing. So, you don't address it, and the same issue crops up week after week.
How do you even go about helping clients with this? Should you even be helping clients with this?
You're afraid of stepping away from fat loss.
Fat loss coaching is your bread and butter, and sure it's comfortable - but it's starting to feel unfulfilling and a little out of alignment with your business values.
You've been coaching for a while now, and it's starting to feel "samey". The diets aren't working, clients are losing motivation and dropping off, and you're not sure what to do if you're not coaching fat loss.
You want to move away from fat loss, but you're worried about how to get clients without using transformation pictures and how to coach if you're not focusing on the scale or MyFitnessPal.
Is it really possible to build a business without relying on your body?
Will people really want to sign up with me if I don't just give out meal plans?
Why would someone want to work with me over a transformation coach?
How do I set myself apart?
Hi, I'm Michelle (PT, MSc Nutrition, body image PhD researcher, evidently in dire need of other hobbies), and I was exactly where you are.
I got into online coaching and started off doing what I was told was the "optimal" way to coach - fat loss for everyone and "flexible" dieting (LOL this was just macro-tracking in a different font).
I did everything to support my clients' nutrition knowledge. I spent hours on Google Scholar researching, devouring fitness/nutrition podcasts for tips and even did a Masters in Sport & Exercise Nutrition to learn more.
It worked. My clients achieved their body composition goals, but I couldn't help but feel like I was missing something.
And then I went through my own relationship with food coaching journey, which changed my life and helped me break the overeating cycle.
And then, it clicked with me.
When my clients said they knew what to do, they just weren't doing it, it wasn't because they had a nutrition knowledge gap - it was because they had a relationship with food gap.
Once I started to realise my coaching had a relationship with food gap too, I started to incorporate it into my practice.
And soon, my clients were no longer afraid to eat certain foods or "starting over" every Monday. They stopped dieting and started living.
And I got really f*cking annoyed that I had never heard any of this mentioned in my certifications before - we spent hours discussing optimal levels of vitamins and minerals, but relatively NO time discussing how to change eating behaviour.
So, I said two fingers to gatekeeping information that transforms clients' lives and created Disordered Eating Informed.
I'm ready to get Disordered Eating Informed.
Now, imagine this
You're confident and capable.
You're confident how to help foster positive relationships with food in your clients. You know your approach gets clients closer to ditching diet culture and finding body confidence that lasts. You're not afraid to work with clients on body image and KNOW that this is the approach they need. You're no longer unsure or uncertain about what to do, you know your coaching is based on the latest in scientific research, and gets results that last.
Your business stands out from the crowd.
In a sea of "female fat loss coaches" and "body transformation specialists" *sighs in 5 high protein hack video* your business offers something unique. You speak to all kinds of clients, with all kinds of goals, not just the "I want to lose weight as fast as possible" kind - and you can actually HELP them.
You move beyond macros to provide a comprehensive and holistic service that allows your clients to thrive and break free of years of diet culture.
You don't just transform your clients bodies, you transform how they FEEL about themselves.
You can identify disordered eating and feel totally confident knowing how to help.
You’re able to quickly recognise early signs when your clients start to struggle with their relationship to food. This allows you to intervene promptly, preventing small issues from escalating. You identify potential pitfalls and guide clients toward a balanced approach to food, helping them move toward food freedom rather than fixation.
You also screen for signs of eating disorders and refer clients who need specialised care, ensuring they receive the right support - and you can focus on the clients you can help.
Get the free trial and see what all the fuss is about!
7 day free trial of DEI hereAre you ready to help clients transform their relationship with food?
Leave uncertainty at the door and become a confident coach. This self-paced, comprehensive, evidence-based course will take you from disordered eating unsure to disordered eating informed.
Designed for coaches who care.
Trial it for FREEWhat you'll get inside:
Disordered Eating Informed is a self-paced course teaching everything you need to know about relationships with food and how to coach them.
You'll learn through:
- 7 modules (video lectures, quizzes, recommended reading)
- Working through real-life client case studies
- Course workbook to help you learn to coach and create content around relationships with food
- Discussing what you learned with us inside the coaching community!
- NEW bonus content (women's health, check-in upgrades etc!)
Module 1: Disordered Eating Overview
- Course overview
- DE definitions
- Features of DE
- Prevalence of DE
Module 2: Understanding Disordered Eating
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Biopsychosocial model of DE
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Causes of DE
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Weight stigma/diet culture
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Impact of DE
Module 3: Eating Disorders
- Features of ED
- Causes of ED
- Common EDs
- Signposting EDs
Module 4: Identifying Disordered Eating
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Identifying DE
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Assessing for DE
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SFI Model of DE
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Orthorexia nervosa
Module 5: Emotional Eating
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Overeating vs binge-eating
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Why we overeat
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The Overeating Cycle
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Navigating overeating
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Self-compassion
Module 6: Body Image
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Body image overview
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Influences on body image
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Body image & DE
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Improving body image
Module 7: Disordered Eating in Fitness
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Prevalence of DE in fitness
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Physical capital
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Weight stigma in fitness
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REDs/Female Athlete Triad
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Building a DE conscious business
"DEI is an in-depth, deepdive into disordered eating that every coach needs to be aware of."
Charly Pickstock, Coach & Flourishing Society Founder
I'm ready.
By the end of the course, you can:
- Confidently spot signs of disordered eating in clients
- Deepen your understanding of the factors that shape eating behaviours
- Gain tools to support clients struggling with emotional eating
- Learn when and how to refer clients with eating disorders
- Craft content and branding that positively influences clients’ relationship with food
- Explore the connection between body image and disordered eating
FREE 7 Day Trial!
- Access to the first module
- Access the course overview
- Check-out the learning materials
Access the free trial!
Ready to see what all the fuss is about?
Check out the free trial here!
Get seven day access to the course, no commitment (avoidants everywhere rejoice).
Give me my free trial, woman!Trusted by the best coaches in the business.
"If you work in the fitness industry, I would consider this course essential. It will give you the confidence to stand out from your peers and offer holistic support that goes well beyond the standard PT experience."
Michelle’s expertise is immeasurably valuable - with her experience in body image and disordered eating research, work as a PT, lived experience and such a genuine passion for learning and bettering the fitness industry; I can’t think of anyone better to learn from.
Maya Robinson, Body Image Coach & Trainee Counsellor
I'm ready."If you want to actually understand disordered eating habits & behaviours and overcome them - you need this course."
Gráinne Gibson, Online Fitness Coach & PhD Candidate
I'm ready.
Built by science
Learn from a body image PhD researcher - without the student debt!
Built for clients
Packed full of client resources and activities so that you can apply what you learn practically.
Built for coaches
Build connections and join the community of coaches driving the industry forward.
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